Anu Handa



What is New Media Design Studies?

Even in the last century, people used technology as a medium to communicate, but it was only after the production of first desktop computer that communication system began to change rapidly worldwide. Only in the later part of the 20th century, the term New Media Studies originated, revolutionizing communication systems dramatically. Before that media relied heavily on print, radio and television. The globalization has produced a world of communications that is constantly changing and largely interactive and interdependent in nature.

New Media Design is a discipline of study that deals with exploring the role and impact that New Media Technologies have on human society in the future. The term New Media originated when traditional media like images and written words got the incredible power of interaction from the computer and the internet.

The New Media technologies include a range of web related communication technologies like:

  • Blogging and Micro Blogging
  • Social Networking
  • Wikipedia
  • Podcasting and livecasting
  • Mobile Communication
  • Video Sharing
  • Virtual Gaming
  • Online Learning and much more

Are you fascinated by the fact that internet is offering quick access to information, the scenario of on-demand access to content from the digital device of your choice, that communication technology has revolutionized so much that the world has now become a “Global Village?”

If you plan to make a career out of this interactive and powerful medium, where a You Tuber or an amateur blogger becomes a micro celebrity overnight, then New Media Design Studies are for you.

Skills Required for New Media Designer

Since the discipline is about communication, good written and verbal communication skills are essential. Apart from that the following skills also help

  • Ability to work in team, at the same time independent approach to tasks.
  • Critical Analysis
  • Research
  • Ability to complete tasks on deadlines
  • Ability to produce creative works for all electronic media.

Education in New Media Design

The degree focuses to prepare the students for today’s New Media world, also teach the students to analyze the content, history and impact of new media on our society particularly on politics, sports, culture, feminism, crime etc. The domain is very new but at the same time has become very diverse, dynamic and powerful. Students also do practical work like online content production for social networks, blogs or podcasts. Apart from that it’s a combination of theory lectures, class presentations, essays, seminars and field visits. By the end of the course, students choose their area of specialization and develop a broad understanding of current New Media Industry. Before applying for a job, students normally do internship as it offers them with networking opportunities and they gain industry experience in their field of interest.

Candidates who want to pursue a career in New Media Design can study the course at Postgraduate level. One of the popular college that offers courses in New Media Design is NID. 

Eligibility Criteria for New Media Design

For Postgraduation Degree: To pursue a Masters in New Media Design, a Bachelors Degree in design is required. 

Entrance Exams for New Media Design

All popular colleges conduct entrance exams in order to offer admissions to aspiring candidates. Some of the top Entrance Exams for Design are conducted by NID, NIFT and CEPT.

New Media Design Course Curriculum

  • The History of Internet
  • Introduction to Web Technologies
  • Cyberculture Studies
  • Working in New Media
  • Internet and its social impact
  • New Media effects on Culture
  • Community and Governance
  • Ownership and Authority
  • Social Networking
  • Fan Cultures and Promotions
  • Working in New Media
  • Cyberbullying

New Media Design Job Options

  • Web Content Strategist
  • Digital Marketer
  • Social Media Specialist
  • Public Relations Officer
  • Media Researcher
  • Media Planner

About the Author: Anu Handa is an Interior Designer, DIY Artist, Co-Founder and Educator at Mosaic Institute of Design. She has been the lead blogpost writer at since 2009. Her educational background in Interior Design, Urban Planning and the English Language has given her a broad base to cover a range of topics in her articles. Anu has spent 15+ years training Design & B.Arch Aspirants for entrance exams.

Passionate about Design Education, she’s briefly worked with Annamalai University as a paper setter for Design Exams. Likes to write about Design, Architecture and related fields, on online platforms like Quora. Aims at challenging the conventional & age old teaching methodology